Generally that’s one of those questions that people think in their heads, but don’t actually say to us.  It’s OK, we understand if they are thinking that way.  It’s not an entirely illogical thought process.  That’s sorta what we thought when our friend KJ rebuilt Looney Tunes after they burned to the ground.  That was less than a year ago.

We thought about it plenty when debating about whether to reopen Hoodlums or not – I assure you.  It’s a tough business in a tough economy.  However, when it comes down to it, this is what we do.  After twenty years each in the biz, it’s who we are.  Our passion is entertainment.  Our experience is entertainment.  We are small businessmen, and we like being small businessmen, so it’s worth the risk.

What it really comes down to is confidence.  We love the new location, and we think we can do it.  And we think we can do it well enough to connect with our community and survive.

When we opened in 1998, I remember eating dinner with our then-Sony rep, a friend of ours.  He said, “How are you going to survive during the slow summers at ASU?”  We weren’t sure exactly how we were going to do it, but we were confident we could pull it off.  Ultimately, we did (note: Kristian deserves truckloads of credit for navigating us through all those slow summers).

The same goes for our new endeavor.  We’re not sure exactly how we are going to do it – but we think we can do it.

Thanks for your support,

Steve